Last updated: 22 August 2026
Who is responsible for your
data
The controller is CarCompatibility.com, United Kingdom,
hello@carcompatibility.com. We do not have a Data Protection Officer;
contact us at the email above with any privacy question or request.
What we collect and why
| Activity | Data | Purpose | Lawful basis | Retention |
|---|---|---|---|---|
| Visiting the Site (server logs, security) | IP address, user agent, pages requested | Running and securing the Site (Hostinger hosting; Wordfence firewall) | Legitimate interests (site security) | Logs up to 90 days; Wordfence block records per plugin default |
| Analytics (Google Analytics 4 via Site Kit) | Cookie identifiers, pages, device, approximate location (IP anonymised/truncated by Google) | Understanding how the Site is used | Consent (cookie banner) | Google Analytics event data for the retention period set in Google Analytics (GA4 default 2 months, maximum 14 months) |
| Advertising (Google AdSense, Google Ads conversion tag) | Cookie/advertising identifiers, browsing signals | Showing and measuring ads | Consent (cookie banner) — without consent only non-personalised ads/limited ads are served | Per Google’s cookie durations (up to 2 years) |
| Affiliate links (Amazon EU S.à r.l.) | Amazon sets its own cookies when you click a link; we receive only aggregated commission reports, no personal data | Earning commission | Amazon is an independent controller; see Amazon’s privacy notice | Amazon cookie up to 24 hours / 90 days for cart items |
| Free guides and newsletter (Fluent Forms, FluentCRM, FluentSMTP) | First name, email address, which guide you requested, consent record, opens/clicks in our emails | Sending the guide you asked for; with your separate consent, sending car-care tips and product recommendations | Contract/request (the guide); consent (marketing) — withdraw any time via the unsubscribe link or by email | Until you unsubscribe or 24 months of inactivity, then deleted |
| Newsletter sign-up box (Hostinger Reach) | Email address | Newsletter | Consent | Until unsubscribe |
| Contact email | Whatever you send us | Answering you; correcting errors | Legitimate interests | 12 months |
| Embedded content (YouTube videos, Gravatar avatars, Google Fonts) | Your IP and, for YouTube, cookies when a video is played | Displaying the content | Consent (YouTube) / legitimate interests | Per provider |
| Consent management (Complianz) | Your cookie choices | Honouring your choices | Legal obligation | 12 months |
We do not collect special-category data, payment details or data
about children, and we do not sell personal data.
Who we share data with
Service providers acting for us: Hostinger (hosting, UK/EU data
centres), Google (Analytics, AdSense, Ads, Fonts, YouTube — Google
Ireland Ltd; some processing in the US under Google’s UK addendum /
EU-US Data Privacy Framework), Amazon EU S.à r.l. (affiliate programme,
independent controller), WPManageNinja (FluentCRM/Forms software — data
stays on our server), Automattic (Gravatar), Complianz (consent
software). We do not share your data with anyone else unless required by
law.
International transfers
Google and Amazon may process data outside the UK. Transfers are
covered by the UK International Data Transfer Addendum or adequacy
decisions.
Your rights
You can ask for a copy of your data, correction, deletion,
restriction, portability, object to processing based on legitimate
interests, and withdraw consent at any time. Email
hello@carcompatibility.com; we respond within one month. You can
complain to the Information Commissioner’s Office (ico.org.uk, 0303 123
1113).
Cookies
See our Cookie Policy. You can change your choices at any time via
the “Manage cookies” link in the footer.
Changes
We will post changes here with a new date and, for significant
changes affecting subscribers, tell you by email.